HARLEY-DAVIDSON CONCEPTSTORE

ISSIDESIGNLTD works for harleydavidson builds a new conceptstore in this year. It located in the old city of macau. The black elements are matched with the exposed red brick walls, and the exposed gaps between the bricks give the interior an classic visual effect, creating a rough industrial sense of the space. The space concept comes from the garage , with a strong sense of industry and unique Harley- Davidson culture. Besides, when you look along from the opening, which can see the developed streetscape outside, and the Harley-Davidson’s history reappears when looking inside. The contrast between the old and the new forms a strong contrast, in order to shape and awaken the development memory of Harley-Davidson in the past.